- Real-world Photoshop: Proctor & Gamble debut a handheld device that could replace makeupProctor & Gamble debuted its newest tool in the fight against aging. At CES this week, the company introduced the world to “Opté,” a handheld device that prints anti-aging product on top of your skin, acting as a real-world Photoshop, essentially.
- HARD FORK
- Using blue LED lights, the device maximizes contrasts in melanin before using onboard cameras to take more than 200 images per second. Images are then sent to a microprocessor that analyzes 70,000 lines of code to determine the size, shape, and intensity of each blemish. After photographing and analyzing the skin, a tiny onboard printer with 120 nozzles, each thinner than a human hair, deposits a specially-formulated skin care serum directly to the problem area — foregoing solution on areas where it’s not needed.
- According to Proctor & Gamble, its internal inkjet printers can reproduce any skin color, starting with cartridges for fair, medium, and dark skin as a base.
- For anyone currently wearing makeup to cover blemishes, the company says, this could replace it entirely. And, bonus, it won’t sweat off like traditional concealers. It’s not just a concealer, though. Opté could, over time, reduce the appearance of these blemishes with anti-aging ingredients used in the coverup solution.
- Pricing information is still up in the air, but Proctor & Gamble plans to release the device later this year, or in early 2020.
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